Research Associate- Health Communication
Shivani is proficient at conducting research and providing technical assistance for the strategy design, development, implementation, review and evaluation of public health communication and social marketing interventions and programmes. She has conducted a number of mixed methods, community-based health literacy campaigns to effectively build engagement and facilitate action for improved health outcomes at the grassroots. With professional experience across diverse national and international agencies and industries, her forte also lies in content development for print and the web, including info-graphics and IEC materials.
Shivani has designed and implemented a pilot awareness campaign to build knowledge and break the silence on mental health in support of the National Mental Health Programme, Ministry of Health and Family Welfare, Government of India in five states. She also develops content and manages short-burst campaigns for the award-winning Healthy India website (www.healthyindia.org.in), an online information resource in partnership with the Ministry of Health and Family Welfare, Government of India. Conducting health literacy needs assessments, creation of community action plans, creation products, and executing health promotion activities have been the broad focus of efforts. She supports content generation and materials production for health communication channels including newsletters, IEC materials, reports, factsheets, policy briefs as well as documentation of innovations and good practice from ongoing programmes and projects. Previously, she also led a participatory action research project on increasing health literacy at the grassroots relating to risk factors and symptoms of selected chronic disease prevention opportunities in three states. Campaigns conducted so far have used mass media through community and commercial radio, newspaper advertisements; participatory mid-level media using songs, Health melas, street plays, puppetry, public meetings, dance and adapted board games as well as interpersonal communication through peer education via a cascade approach and IEC materials to share key messages.
Through the course of work, she has developed qualitative research methodology, survey instruments and analytical frameworks as well as trained and led community-based facilitators to conduct primary investigations in multiple low resource sites across urban and rural India. She has also supported curriculum development and educational instruction under the Post Graduate Diploma in Public Health Management at the Indian Institutes of Public Health (Delhi) as well as for short-term training modules under the National Rural Health Mission, National Institute for Public Cooperation and Child Development designed for multiple levels of health and allied functionaries.
Shivani has completed her MSc. in Development Studies from the School of Oriental and African Studies at the University of London. For her undergraduate degree in Journalism, she was awarded the first rank at the University of Delhi from Lady Shri Ram College for Women. Ms. Mathur was also selected to undertake the Certificate Course in Conflict Transformation and Peacebuilding at the University of Delhi. Shivani has also completed a short course in ‘Leadership in Strategic Health Communication’ certified by the Centre for Communication Programmes, John Hopkins Bloomberg School of Public Health.
Her past experience ranges from media organisations like NDTV, the Times of India Editorial Page and The India Today Group to international agencies such as UNICEF, UNHCR/WFP in London and NGOs as a communications, liaison and research person. Shivani has an inquisitive mind with multiple interests and a keen desire to work towards social change and improving life experiences of the poor. As a member of creative teams, renowned mass media networks and corporate communications departments, she has developed technical, conceptual and content-related prowess towards execution of programmes, events and initiatives.
Areas of Interest:
Health literacy , Social change and improving life experiences of the poor and Mental health